HOW TELEMARKETING ACTS AS A REVENUE GENERATOR FOR BUSINESSES

Telemarketing is the most interactive marketing medium which is all about choosing the right words and the right time to say them. It allows you to respond to your prospects questions, address their concerns, and overcome their objections. Thus for all these requirements communication plays the most essential role for effectively closing the deal. With telemarketing, you can target the right audience type by choosing the right words that is the phrases that needs to be said to endorse your brand and the phrases that needs to be verbally held off. 

 

Telemarketing is one the most affordable potent marketing tool that performs both inbound and outbound marketing. Advertisements in Newspaper and magazine ads, radio promotions, billboards or direct mail has little or no immediate attention. They can all be ignored. Not telemarketing. When the phone rings, the natural response is to answer it.

Telemarketing is a most powerful, multi-billion dollar marketing vehicle that not only helps you to boost your sales and revenues but reach out to the ultimate prospects. Thus it increases the opportunities of acquiring lead and turning them to potential customers and expands your business to get a global stand in the market place.

Telemarketing has inbound and outbound applications. Both inbound and outbound telemarketing are performance based, customer-centric, result-oriented.

By inbound telemarketing  you can reduce your cost per call, measure your campaign results, boost up the response rates and increase ROI.

Inbound telemarketing includes,

  24/7 high-volume Internet and customer service support.

  Toll-free customer service support

  Live chat

  Live operator answering service

  Technical support and helpline support

  Customer relationship management (CRM) programs

  Taking orders and processing it further

  Query service support

  Reservations and bookings

  Overflow call management

Whereas,outbound telemarketing helps you to easily set appointments, acquire leads quickly and nurture them, establish strong bonds with customers and creating a sales funnel at a minimal cost.

Outbound telemarketing includes;

    B2B lead Generation

    B2C Lead Generation

    Lead Nurture

    Sales & Marketing support services

    Market Research

    Setting appointments

    E-mail follow up campaigns

    Cross selling and up selling

    Online surveys

    Data maintenance

Thus, telemarketing is the ultimate marketing tool that provides you with a captive audience and prospective customers and acts as a revenue generator for almost all kinds of businesses.

-  Rosy D' Souza

(Product Manager)

Do you know marketing through mobile Apps?

Thanks to smart phones and the inventor Apple Inc, who brought a revolution in the world of internet. Browsing is made easy with the inception of smart phones, where you will get more advanced computing capability and connectivity. Today, maximum number of people are using smart phones and utilizing the different apps and features to the fullest. A review says that by the year 2015, 90% of the world population will depend only on smart phones and tablets for surfing. The rise of smart devices had given a great opportunity for technologies to build different platforms for the functioning of smart phones which is called as mobile operating system. For many, this discovery had given a wide opportunity to build applications (which is called Apps, with love!).
 
Mobile applications are being built based on individual and collective needs, this is applicable for people who are in the stream of marketing as well and especially E-mail marketing. Here I’m gonna talk about few apps that could be downloaded to manage, monitor, track and adjust your e-campaign.

CakeMail 

It’s probably not for every small business out there, but if you sell marketing services then you might want to look at CakeMail. It is a white label or private label email marketing platform that you can resell to your clients. Pricing starts at $200/month.

GetResponse

 GetResponse can help you with the task by letting you add videos like customer testimonials, product demos etc. right into your emails. They have a perpetual free plan that supports an email list with up to 100 addresses. This tool can help you grab eyeballs to your marketing campaign for sure.

StreamSend

StreamSend enables you to build creative emails and leverage your email lists to deliver the results you want. While paid plans support thousands of email addresses, the 30-day free trial supports 200 of these email addresses.

Silverpop

Silverpop’s Engage marketing and promotion platform empowers you to create and manage multi-channel marketing campaigns that enhances customer value and brand loyalty.

BetterMail 

It is a full service email marketing agency (which means they can do it all for you, for additional fees).. They focus on “engagement automation” and I understand that to mean they’ll help you with triggered emails, auto responders, and concepts that should increase your relationship quality via email. Plans start at $49/month that allows for 5,000 emails per month.

GraphicMail 

Graphic mail offers a nice template library that they call as flyer to make it fast and easy to get started. The paid service has options for social sharing and mobile campaigns, too. They have a forever free account, plans start at $9.95/month.
The applications I’ve mentioned here are being used widely and apart from the above said you have many that gets uploaded every day on the  Google play store and Apple App store, you can explore them all and share your thoughts on the same that would help may to pursue a healthy and easy E-marketing.